Amazon is set to host a huge giveaway in Small Heath today (Wednesday, March 26) but there's one caveat.
Visitors to the Amazon Lockers at Morrisons at St Andrew's will have to 'sing for their shopping' if they want to be in with the chance of winning items from Shark, Oral-B, Ninja, Philips and other brands.
The giveaway is part of Amazon's Spring Deal Days which sees prices slashed across hundreds of thousands of items.
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Spring Deal Days run from now until March 31.
Pixie Lott launched the voice-activated Amazon lockers, hence visitors being encouraged to sing to win.
The giveaways are running across Britain with the first taking place in London yesterday, March 25.
There, singing shoppers won Bose headphones, an Oral-B electric toothbrush, a BRITA filter, LEGO, a Coco and Eve hair set and more.
After Birmingham, the voice activated locker giveaway heads to Manchester's Arndale shopping centre.
Amazon is offering up to 45% off goods as part of its Spring Deal Days across home, kitchen, fashion, electronics and more, with the sale kicking off on March 25.
John Boumphrey, the UK country manager for Amazon, said: "We are always looking for ways to give customers even more value and opportunities to save throughout the year.
"Amazon Spring Deal Days will offer hundreds of thousands of deals across some of our most popular items, including products from big brands and small businesses across the UK."
There are a maximum of 90 prizes of differing nature and value are being given away and the Birmingham leg begins at 12pm today, Wednesday, March 26.
It will end at either 3pm or once all of the prizes have been given away. The Birmingham locker is at St Andrews Shopping Park, Coventry Road, Small Heath, B10 0XA.