Facebook has been a dominant social media platform for years, but its user base has evolved significantly. While younger generations have embraced newer platforms like TikTok and Instagram, older demographics continue to rely on Facebook for social interactions. According to ExpressVPN's survey, Facebook remains a key platform for communication in the UK, but its popularity varies significantly across age groups.

Facebook Usage by Age Group in the UK

Understanding the generational divide in Facebook usage provides insights into how social media preferences shift over time. Research shows that Facebook’s user base is aging, with younger audiences migrating elsewhere.

1. Baby Boomers (Born 1946–1964)

  • Facebook is widely used by baby boomers, primarily as a tool for staying connected with family and friends.
  • Many in this age group prefer Facebook over other platforms due to its user-friendly interface and familiar environment.
  • They are also more likely to engage with news content, community groups, and hobby-related pages.

2. Generation X (Born 1965–1980)

  • Gen X users are highly active on Facebook, using it for networking, business, and personal connections.
  • They often engage with Facebook Marketplace, professional groups, and local events.
  • While some have adopted Instagram and LinkedIn, Facebook remains their primary social platform.

3. Millennials (Born 1981–1996)

  • Millennials grew up with Facebook but have gradually shifted towards Instagram and TikTok.
  • While many still maintain accounts, they use Facebook mainly for event invitations, community groups, and Messenger.
  • Some millennials also use Facebook to follow brands and stay informed about current events.

4. Generation Z (Born 1997–2012)

  • Facebook is the least popular among Gen Z, who prefer visual and fast-paced platforms like TikTok, Snapchat, and Instagram.
  • Many Gen Z users only use Facebook for specific purposes, such as university groups or family interactions.
  • Privacy concerns and changing trends have contributed to their declining interest in the platform.

The Changing Landscape of Social Media

The decline of Facebook among younger users is linked to evolving social media trends and emerging controversies. For instance, discussions around the Facebook and Instagram AI profile controversy have led many users to reconsider their presence on these platforms. Privacy concerns and AI-driven profile modifications have made some people uneasy, pushing them towards alternative platforms.

Similarly, shifting user preferences have sparked interest in decentralized and privacy-focused platforms. A growing number of people are exploring alternatives like Bluesky, an emerging social network. This trend aligns with discussions on why people are moving to Bluesky instead of staying on X, as users seek platforms that offer more control and transparency over their data and interactions.

Conclusion

Facebook remains a significant social media platform in the UK, but its user base is undergoing a generational shift. Older generations continue to embrace it for communication and information, while younger audiences gravitate towards more interactive and visually engaging alternatives. As new platforms emerge and privacy concerns grow, social media platforms will keep evolving, shaping how different age groups interact online.