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TELUS Introduces GameRx: A Digital Resource for Gaming and Wellness
Tuesday, April 22, 2025Company Profile | Follow Company
GameRx website. New online resource suggests video games can improve wellbeing (CNW Group/TELUS Communications Inc.)
Burnaby, BC, April 22, 2025--(T-Net)--TELUS has unveiled GameRx , a new online resource designed to leverage the power of interactive games to support wellbeing.
This first-of-its-kind, wellness-focused gaming website aims to break down the stigma surrounding gaming, offering Canadians evidence-based recommendations for video games that can address various concerns such as stress, mobility, focus, memory and loneliness.
"As a leader in connectivity, TELUS is uniquely positioned to understand how Canadians game and connect, and our PureFibre Internet and award-winning 5G networks have made us the go-to choice for Canadian gamers," says Dwayne Benefield, Chief Product Officer at TELUS.
"What excites me most is seeing how gaming has transformed into this incredible tool for wellness and personal growth. We're not just talking about entertainment anymore—we're seeing real impacts on mental health, stress relief and building social connections. That's why we created GameRx™ to empower Canadians to get the most out of their gaming while creating healthy digital habits. And here's what makes it special: whether you're a competitive player or casual gamer, we've designed it to help everyone enhance their overall wellbeing."
Recent studies show that gaming can extend beyond entertainment, suggesting that gaming isn't just for fun-it can also play a role in promoting positive wellbeing at a time where it is needed more than ever:
On the website, users can explore the connection between gaming and stress, mobility challenges, focus or memory and loneliness, and are presented with insights into the types of games that can help with wellness goals in these areas.
For example, those looking for games to combat stress may want to try games that provide achievable tasks, creating a sense of accomplishment while immersing themselves in a different world, such as a puzzle game.
Dr. Matthew Chow, Chief Mental Health Officer, TELUS Health (Credit: TELUS)
"There's some stigma that has developed around gaming. In reality, many people game in a way that reduces stress, introduces them to new people and is a healthy part of their lifestyle. In fact, the gaming industry is now larger than the movie and music industries combined," says Dr. Matthew Chow, Chief Mental Health Officer at TELUS Health. "As an industry leader known for innovation and health, TELUS is elevating the conversation around a tremendously popular activity like gaming and how it can be used as a productive area for promoting wellbeing."
GameRx is now available in English, with French language support coming by the end of the month. Canadians can now explore a curated selection of video games tailored to improve their wellness at www.GameRx.ca .
About TELUS
TELUS (TSX: T, NYSE: TU) is a world-leading communications technology company, generating over $20 billion in annual revenue with more than 20 million customer connections through our advanced suite of broadband services for consumers, businesses and the public sector. We are committed to leveraging our technology to enable remarkable human outcomes.
TELUS is passionate about putting our customers and communities first, leading the way globally in client service excellence and social capitalism. Our TELUS Health business is enhancing 76 million lives worldwide through innovative preventive medicine and well-being technologies.
Our TELUS Agriculture & Consumer Goods business utilizes digital technologies and data insights to optimize the connection between producers and consumers. Guided by our enduring 'give where we live' philosophy, TELUS, our team members and retirees have contributed $1.8 billion in cash, in-kind contributions, time and programs including 2.4 million days of service since 2000, earning us the distinction of the world's most giving company.
Additional Details on Product Announcement or Clinical Trial Methodology
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Forward-looking Statements: These statements are made pursuant to the "safe harbour" provisions of applicable securities laws in Canada and the United States Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements are subject to inherent risks and uncertainties and are based on assumptions, including assumptions about future economic conditions and courses of action. These assumptions may ultimately prove to have been inaccurate and, as a result, our actual results or events may differ materially from our expectations expressed in or implied by the forward-looking statements. |
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