Media Buying Briefing: In this year’s upfront, sports is playing offense, defense and referee
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
OK, ad marketplace — media buyers, marketers and all associated media players — what you just experienced this past week wasn’t an upfront. It was a sportsfront.
Sports content, both live games and all manner of shows around sports, dominated the upfront presentations like no other source of programming. From new NBA and NFL rights holders, to sports-themed series, to Michael Jordan returning to TV in some vaguely-defined capacity with NBC Universal’s NBA coverage, sports dominated all the upfront conversations and even some of the prior week’s NewFronts.
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