Tuesday, 19 December 2017 11:53

Accenture Interactive secures Vatican communications deal

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Global professional services firm Accenture subsidiary — Accenture Interactive — has been appointed to help design and deliver a new communications system for the Vatican.

The move is part of the Vatican reform aimed at finding new ways to communicate with and engage in today’s digital world and the Secretariat for the Communication has selected Accenture Interactive to define a digital communications strategy that increases the consistency and clarity of its communications.

The new system will also be designed to unify the Vatican’s current array of independent communication channels under a single new portal, Vatican News.

Accenture says the transformation will enable the Vatican media team to have a defined online identity, one voice, and a “richer, digital source of multi-media content to reach people all over the world”.

Monsignor Dario Edoardo Viganò, Prefect of the Secretariat for Communications said, “We are launching the last part of the reform sought by Pope Francis. Each reform does not originate from a mistaken past but from a present that calls for a change. in this case, today’s cultural and digital convergence require the adoption of production processes that are different from traditional ones.

“Today, in fact, information production and dissemination happens through agnostic software, in multiple media formats. The collaboration with Accenture Interactive, thanks to their solid global experience, has allowed us to develop an extensive strategy capable of uniting various working groups, the diversification of formats and the strengthening of brand identity – all while maximising the value of our talented in-house professionals working in the Holy See media.”

Accenture Interactive is also responsible for designing new logos and other brand elements of the various Vatican communication channels – Vatican News, Vatican Media and Radio Vaticana Italiana.

“This project strikes at the core of what we do at Accenture Interactive: building human-centered experiences for today’s digital world,” said Anatoly Roytman, head of Accenture Interactive for Europe, Africa, Middle East, and Latin America.

“We’re honoured to partner with such a venerable institution to reinvent the way it communicates. Accenture Interactive was chosen by the Ministry for our ability to bring a broad range of digital capabilities across user experience, design, content, branding, analytics, search, and social, as well our ability to help large institutions with the change management required for digital transformation to be successful.”

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Peter Dinham

Peter Dinham - retired in 2020. He is a veteran journalist and corporate communications consultant. He has worked as a journalist in all forms of media – newspapers/magazines, radio, television, press agency and now, online – including with the Canberra Times, The Examiner (Tasmania), the ABC and AAP-Reuters. As a freelance journalist he also had articles published in Australian and overseas magazines. He worked in the corporate communications/public relations sector, in-house with an airline, and as a senior executive in Australia of the world’s largest communications consultancy, Burson-Marsteller. He also ran his own communications consultancy and was a co-founder in Australia of the global photographic agency, the Image Bank (now Getty Images).

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